The folks from Finland are on a roll. After conquering space and announcing an animated series to debut later on this year, the developers from Angry Birds developers Rovio have turned their attention towards social collaboration. The Share & Play feature (that’s what Rovio calls it), lets you share and embed a level directly onto a Facebook timeline, blog, or webpage, you can also play it there instantly. You are basically bringing the gameplay directly to your Facebook feed, Tumblr, WordPress, or wherever else you might want to share and play with your friends. We suppose it was only a matter of time before this took place considering all the other game titles (either on Facebook or those via the PlayStation Network or Xbox LIVE) let you post updates to your timeline. The ability to play the game right there is a bonus. Think of it like embedding a YouTube video on your page. Check our a quick video from Rovio on the same below:

Rovio’s blog also shows you how to use Share & Play in case you have difficulties figuring it out!

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